Praful Akali

Founder & MD, Medulla/ Co-Founder, WYP

Praful is among the most awarded healthcare advertising professionals since 2015 – close to 50 shortlists and over 20 awards including a Grand Prix at the leading awards like the Lions Health, Clio, Global, LIA, and Spikes. Add numerous Effies, including the most shortlists at the still-to-be-announced APAC Effies 2018; or the client relationships and Praful demonstrates how creativity and effectiveness work together. Interesting, all these awards have been for campaigns across media especially, digital and PR-Led along with traditional media like television and radio. This comes from his years as a client, last at Pfizer, before founding Medulla.

He led Medulla to win the Healthcare Agency of the Year in 2016 at Cannes Lions. In fact, Medulla has been the only agency globally to feature in the top three agencies of the year, each year of the Lions Health. Medulla is the only healthcare specialist agency in the list of World’s Leading Independent Agencies 2018.

Praful has served as a jury member at Clio Health and twice consecutively at the Global awards. He has been a speaker at Cannes and other forums, and his opinion pieces have appeared in several advertising and business publications. He also consults with the global marketing and communication leads of Pharma companies across the world.

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