Nation Creative Head
Onwards Rediffusion Y&R, Mumbai, India
20 year of experience in advertising and communication design. Worked with the largest agencies as well as set up, started up and nurtured a brand new entrant in the market. Led and inspired teams as large as 56 people. 2 countries, 7 agencies and numerous national & international awards later, I believe I’m just getting started.
Rediffusion Y&R, Gurgaon (July 2015 – Oct 2016) & Mumbai (Nov 2016 onwards), National Creative Head
Part of the Corporate Management team. Manage creative team of 44 people with CCO across cities (Mumbai, Chennai, Kolkota & Delhi) & Everest (Delhi).
– Clients: Tata Motors, Taj Hotels, ITS Classmate, Eveready, Moods, Amway, Parle, Kuchina Appliences & L&T Realty.
–New Business Won: Four Square Cigarettes (GPI), Kelvinator, Sansui, News18, Tata Q (Ready to Eat), ONN, Ultra, Resurgent Rajasthan & Hamdard (Roohafza, Safi, Joshina & Sualin).
– Collaborate with Y&R agencies in the network. Positioned the agency back on the global map with award winning work.
– Awards 2016: 1 Silver 5 Shortlist at Cannes 2016. 4 Shortlist at Cannes 2017 & 1 Bronze at Dubai Lynx 2017. 2 awards & 2 Shortlist at 6th Dadasaheb Phalke Film Festival.
Linen Lintas, Gurgaon. ECD, Jan 2013–July 2015.
–Launched and spearheaded Linen Lintas with the Brand Head—now known as Mullen Lintas.
–Launched Dabur Vatika Shampoo ‘Brave & Beautiful’ one of the most talked about 2014–15 campaign in India. It got over 90 million Internet impression in one month. Shortlisted for ‘Lotus Root’ at Ad-Fest 2015; 1 Grand Prix, 3Gold, 1 Silver, 3 bronze & 4 shortlists’ at Goafest 2015; 1 Blue Elephant & 3 In Book at D&AD Kyoorius 2015; 2 Bronze & 1 Shortlist at APAC Effies Awards & 1 Gold & 1 Silver at Effies India
–Launched ‘Oppo Mobiles’ in India. The Launch film got more than 1.7 million hits on YouTube in a week.
–New Business: Tupperware, Panasonic, 4Square Cigarettes, yebhi.com, Dabur Almond Shampoo & Oppo.
– Other Brands: Volvo Cars, Frontier, Dabur & Vatika Shampoo
– Awards 2014: 17 metals, 3 gold, 8 silver and 6 bronze & 13 shortlisted. Ranked 3rd at’Mirchi Kaan Awards 2014.’
Rediffusion Y&R, Gurgaon. National Head (Art) & ECD, Mar 2012 – Jan 2013.
–Creative Head of the Gurgaon office’s with portfolio of clients including MTS, Amway, ITC (Tea), LG, Paras Build Tech. & Pepsico (Tata Water Plus & Tata Gluco Plus.) Team size: 16 people
JWT, Gurgaon. Vice President & ECD, Nov 2010 – Feb 2012.
–One of the 3 VPs at the JWT Gurgaon Office, with the portfolio of clients including Sony (Vaio, Cybershot, Bravia, Walkman & Handycam), PepsiCo (Pepsi, Tropicana, Aquafina & Slice), monster.com, Timex, Pizza Hut (Dine In & Delivery) and Hero (Cycles & Splendor). Team size:20 people