Chief Creative Officer, GHG, USA
Gary brings a unique perspective to GHG as its global chief creative officer, having spent the majority of his career with one foot in the consumer health and wellness space and the other in industries as diverse as automotive, technology, telecommunications, and travel & leisure. Gary grew up in direct marketing agencies O&M Direct and MRM Worldwide, where he learned the power of actionable, measurable marketing. He then moved on to leadership roles at general agencies FCB and TBWAChiatDay, where he developed integrated campaigns for national and global brands. As Rosetta’s first Chief Creative Officer, he immersed himself in all things digital and helped that agency be named AdAge’s #1 Agency to Watch in 2011. At Arnold Worldwide, he built a consumer health and wellness business (his third one at 3 different agencies), which became the fastest growing business unit in the company.
This rich set of experiences has allowed him to apply learnings from disparate industries to create differentiating work that has driven meaningful business impact for his clients. He sold 2,000 SUVs through the mail sight unseen for GMC Trucks. He launched the Michael J. Fox Foundation for Parkinson’s Research and helped it raise over $30 million in private donations. His healthcare campaigns for Schering Plough and Allergan both became cultural icons that lit up social media and late night talk shows. And his work has been honored with everything from Cannes Gold Lions to Clios, Kellys, ADDYs, NY Festival Best of Show, DMA ECHO Awards Best of Show (twice), Webbys, OMMAs, and more.
In his spare time, Gary gives back to the industry that has given him so much. He sits on the Ad Council Campaign Review Committee, he runs the Caples International Awards Show, he’s taught at the 4As and Miami Ad School, and he’s served on numerous award show juries.